![]() We continued monitoring for several weeks and observed no change.īecause of this, we decided to start a brainstorming event with the development and QA team. The product was mature enough that we already had some insights from customers, sales, and marketing, but the analytics fell short of our expectations. We collected country, user role, industry based usage, demographic distribution, as well as screen time and new feature monitoring. The product management team decided to collect some additional metrics from Google Analytics that our development team had added for monitoring. ![]() Small development efforts allowed us to grow without trying to find complex new features: In the first quarter, we increased our monthly active users count and witnessed a constant retention of weekly/daily users. We published the release notes with customers who attended the survey to show them that we were listening to their requests and improving our products alongside their support. From there, we looked at the job and prioritized this project within our product roadmap. We collected sales and customer success insights to reprioritize requests, or eliminate them when not applicable. Looking at the data, we saw that dashboard optimization ideas had the highest number of users. After groups were filled with requests, we started to add the number of users requested into the carts. In the group work, we focused on solving customer pain points to engage them in the product. After an affinity grouping, you then need to come up with a result. As we found similarities, we combined like topics to decrease the overall count. We grouped the requests into either dashboard optimization or integration (as shown in the picture below). We created an affinity group that included sales, customer experience, and product management members and then started to group answers. To aid this, they asked for help from the product management team. We needed to engage with customers, but prioritizing that many requests was a nightmare for the customer experience team. Our goal was to increase our active end users for the quarter □. We collected insights and answers from end users, but found that our net promoter score was low. ![]() Our product was a B2C product with over 1 million users. Our customer experience team decided to create a customer survey for end users. However, you mostly use affinity grouping when you are faced with chaos and disagreement, when large amounts of data need to be organized, or with complex problems that require teamwork.Īffinity grouping is a particularly valuable exercise for activities such as: You can use affinity grouping for a new project, feature, or even for replatforming an existing product/feature. When and why do you need an affinity grouping? If you are a remote worker, software tools allow you to socialize with coworkers □. If you’re working onsite, using a white board in a room can create a better result □. Below is an example of what affinity grouping looks like: To aid the process, I like using colorful tools like sticky notes. To help you organize the items, you can create theme names for each affinity grouping (e.g., cost saving issues, value added issues, vulnerabilities, legal issues, performance issues etc.), then rank and vote on the items and groups that are worth pursuing. After this, the team tries to group similar ideas into the same category. It is an agile technique that starts by stating a problem and then having the team engage in a discussion to come up with several possible solutions. How can you use LogRocket data for your affinity grouping?Īffinity grouping is a brainstorming activity that aims to collect similar items together.Tools you can use for affinity grouping.How can you collect ideas from perfectly created groups?.When and why do you need an affinity grouping?.In addition, we’ll review tools and best practices and how you can integrate product analytics to support the activity. We’ll look at real-life examples to demonstrate when, why, and how to utilize it. In this article, we’ll introduce you to the affinity grouping method. One of these, affinity grouping, can make work activities more fun. There are several ways to set up successful gamification by gathering teams to collaborate. We all need a little time to get away, relax, or even play a game with our colleagues. In our jobs we contend with large amounts of stress. What is affinity grouping? Definition, examples, and how-to In my social life, I like skiing, kitesurfing, boxing, and am a professional horse rider in show jumping competitions. I am an Electric and Electronic Engineer with a Masters in Engineering Management. Zeynep Cansu Yildirim Follow I am an experienced PM of 5+ years with 9+ years of analyst and leadership experience in software companies, currently working as a PM in an e-commerce company.
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